About Circonnect

Circular design is the way to embed sustainability at a company's core. Simply because 80% of the environmental impact of a product or service is determined in the design phase. This is an important insight because companies that take circular steps have the wind in their sails. They reduce their carbon footprint and strengthen their business. They manage to retain employees and customers better. If only because their products remain relevant throughout their life cycle. They use raw materials and energy more efficiently, saving costs and reducing their impact on the climate and the environment. They can fulfill their own sustainability and business ambitions while complying with new laws and regulations. They reap the benefits now and are better prepared for the future.

But changing an organization is not easy. It is a complex process that requires you to answer many questions:

• What are you already doing and what do you still need to move forward? Where is the bottleneck?
• What does it mean for your product design when you embark on a circular business model?
• How do you find and maintain connection within the chain?
• How do you take steps that immediately strengthen the organization and future-proof that organization on top of that?

These questions often require new and applicable knowledge. Knowledge institutions, industry associations, the design sector, regional accelerators and government organizations are joining forces in the Circonnect program. They make knowledge of circular design available in applicable form and share it widely with companies and designers. With practical tools and knowledge we bridge the gap between rules and reality and between science and the shop floor. And provide practical everything for circular design. With the goal of accelerating the transition to a circular economy.

CIRCO is a program of CLICKNL, made possible by the Ministry of Infrastructure and Public Works.