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Zuyd University of Applied Sciences is committed to helping organizations in the transition from linear to circular. Many companies are still at the beginning of the transition to a circular economy. Interest is growing, but so is the need. Creating awareness among entrepreneurs is a prerequisite for further growth and strengthening the competitive position. By showing what opportunities circularity can offer and how the ecosystem works, an organization/entrepreneur can start exploring the possibilities to further color the transition themselves. By linking education and practice-based research, Zuyd University of Applied Sciences contributes to the circular society and addresses issues from different disciplines focused on circular production, valuable neighborhoods and future-proof business.