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Designers, students, design professionals, creative professional, communication professionals, R&D, entrepreneurs, designers
The Circular Design Guide was developed with input from leading companies in which the design firm IDEO was a major contributor, in partnership with The Ellen MacArthur Foundation. It contains 24 methods in the areas of: discovery, definition, production and marketing. The website also offers several downloads that allow companies to get a handle on the circular economy.
Ellen MacArthur Foundation
The Circular Design Guide reviews a range of methods to help designers for the circular economy. In doing so, the guide responds to the new mindset that is emerging and driving future innovation. The scale of design has shifted from products to companies to ecosystems. Who is being designed for has shifted from an individual user to a network of people across the worlds businesses and reshaping our lives. To help this transition, the Circular Design Guide was created: so designers can come up with effective and creative solutions for the circular economy. Solutions that give businesses a competitive edge and are also regenerative for our world.
Go to the website You go to a Dutch versionThe circular economy does not arise by itself. CIRCO (a program of TKI-CLICKNL) focuses on getting a new market moving. CIRCO therefore activates - with the support of the government - entrepreneurs and creative professionals to (re)design products, services and business models in order to then do circular business.
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