Publication
Consumer goods,
Design professionals in bicycle industry, manufacturers bicycle industry, entrepreneurs
CIRCO trainer Erik Bronsvoort and Matthijs Gerrits outline their future vision of a circular bicycle industry in From marginal gains to a circular revolution. They describe what changes are possible in the process of designing and using road bikes, but also in developing new circular business models. The book is of interest to professionals working within the bicycle industry, as well as cyclists interested in the circular economy.
Circular Cycling
This book provides insight into a circular future vision for the bicycle industry from two pioneers. Currently, the bicycle industry operates in a linear fashion: companies operate on the adage "sell more, sell faster. Every few years, bicycle brands introduce new parts for road bikes, which are not compatible with existing and older parts. In a circular bicycle industry, materials are used longer because they are designed with a long life cycle in mind. Maintenance is easier and, through data, users know when parts are "finished" and need to be replaced. To make a profit from circular design strategies, bicycle manufacturers must change their business models. To do this, the book lists four circular design incentives: design for longevity; compatibility, adaptability and upgradeability; ease of maintenance and repair and lastly, choose the right materials. According to the authors, the circular bicycle industry is a win-win-win situation: for consumers, the industry and for the planet.
Go to the article You go to a Dutch versionThe circular economy does not arise by itself. CIRCO (a program of TKI-CLICKNL) focuses on getting a new market moving. CIRCO therefore activates - with the support of the government - entrepreneurs and creative professionals to (re)design products, services and business models in order to then do circular business.
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