Case

Circular mattress - bedzzzy

Aug. 22, 2022
CIRCONNECT partner

Bedzzzy's mattress is designed in such a way that one hundred percent of the mattress can be recycled. So that a new bedzzzy mattress can be created from it.

- Lisette Lamberts, Director bedzzzy -

Bedzzzy is the first 100 percent circular brand in the sleep industry. A modular design was chosen, which means that the materials can be separated from each other again. For example, bedzzzy contains special glue from DSM Niaga, which can again detach from the material. "And that's very different from what we've been working with up until now," he says.

 


CIRCONNECT partner

CIRCO

The circular economy does not arise by itself. CIRCO (a program of TKI-CLICKNL) focuses on getting a new market moving. CIRCO therefore activates - with the support of the government - entrepreneurs and creative professionals to (re)design products, services and business models in order to then do circular business.

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