Consumer behavior

13 July 2022

The role of consumers in the circular economy.

Being more efficient with our products is not only a task for the producer but also for the consumer. Whether purchasing, using or discarding, consumers must make different choices in their role. This is essential for achieving the circular economy.

Producers must ensure that for consumers the circular choice becomes the easiest. And consumers, in turn, must take an active role in the circular economy.

Want to know more? Check out the "consumer behavior" page on the Department of Public Works circular design website.

View the page You go to a Dutch version



Rijkswaterstaat's Circular Economy and Waste Department is the knowledge center on circular economy and waste. Our ambition is to close the cycles of raw materials and thus bring a circular economy closer. Together with its partners in the supply chain, Rijkswaterstaat is working to close material and product chains by carrying out projects on circular design, sustainable procurement and the recycling of chains such as plastic and textiles.

View profile

Read more about

You may also find this interesting


Regular events are organised around various circular design themes

View the agenda

Stay Informed

Expert knowledge, helpful information and more. Straight to your inbox.