Article
Construction, Consumer Goods, Plastics, Manufacturing, Food and Agri,
SMEs, designers, consulting firms
For a future-proof and resilient economy, it is essential that (future) designers, entrepreneurs and other professionals be trained to be critical about the need for certain products and services, and to be able to think at a systems level about fulfilling functions and needs.
On April 15, Rijkswaterstaat together with Partners for Innovation organized a knowledge session on Refuse & Rethink to raise awareness of these circular strategies within (design) education.
For a future-proof and resilient economy, it is essential that (future) designers, entrepreneurs and other professionals are trained to be critical about the need for certain products and services, and that they can think at a system level about fulfilling functions and needs. There is also much to be gained in the business world, because within the circular economy the emphasis is still very much on recycling and reuse.
In her contribution, Inge Oskam presented Rethink as a circular strategy to get to the root of the problem. Then, in a workshop, participants got to work concretely with the Rethink tool.
Laura Niessen inspired participants with a series of companies that are committed to consumerism within their business strategy.
Finally, the speakers reflected with participants on what is needed now to increase attention to design strategies like Refuse & Rethink. It quickly became clear that more practical examples are needed from companies that have already started. The Business for Sufficiency database developed by Laura Niessen provides a valuable starting point for this.
Download the presentation from the knowledge session.
You can also watch it back the entire knowledge session using the button below.
View the knowledge session You go to a Dutch versionThe Hogeschool van Amsterdam (HvA) is a knowledge institution offering a wide range of higher vocational education. By linking education and practice-oriented research, the HvA contributes to the renewal of professional practice. Circular design at the HvA includes research and education at various HvA faculties.
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