Circular Design Class - Products that Last

Let's start working!

How can you contribute to the circular economy as a product designer? The circular economy is a system in which products last longer. This requires new forms of (chain) collaboration. This requires a circular design approach and new business models.

In this one-day training you will be educated on the content of circular design as a designer, practice its concrete application together, and gain insight into your role in realizing circular consumer products.

Photography: Chantal Bekker

Program

During this workshop you will gain insight into the basics of circular design and circular business models. We look at various practical examples of frontrunners. Then we apply these to your own case. The approach in the training is based on the research and book Products that Last (TU Delft) and the business models and design strategies described therein.

To apply the new insights in practice, you as a designer must act as a change agent for circular design. Therefore, in the last part of the training you will learn how to get circular design on the agenda of your clients or colleagues in your daily practice.

Photography: Chantal Bekker

For whom?

Products that last is designed specifically for creative professionals working as designers and/or makers of consumer products, including product designers, product managers, product makers, interior and furniture designers and makers.

The sector includes various product groups such as electronics, home and fashion accessories, kitchen, furniture, garden, toys, sports, ceramics, glass, steel, packaging, postcards, furniture, instruments.

Photos: Marien Korthorst and Bas Roelofs

Trainers

Marien Korthorst, educated at the Design Academy (1993), is a highly experienced industrial designer (+25 years) specializing in project management and design of products for professional use. He focuses on the transition to the bio-based and circular economy. Marien coaches companies working with circular design and business. He does this from his own design firm Circle design and since 2017 as a CIRCO trainer. He is active in all CIRCO sectors: consumer goods, construction, manufacturing and plastics. He also has specific experience and knowledge in installation engineering, furniture and interior design, mechanical engineering, transport equipment, applying bio-based and recycled plastics, bio-based building and civil engineering.

Bas Roelofs is an industrial designer (TUDelft '96) with over 25 years of experience in starting, directing and delivering innovation projects. After 6 years Philips (product management), 6 years Berg Toys (director R&D and marketing) and 6 years Thule (Vice President Marketing) Bas is owner of kind-ID | Innovation Direction since 2015. In a rapidly changing world, kind-ID helps entrepreneurs (from small business to multinational) identify and sustainably exploit growth opportunities.

Cost

There is a one-time offer for this training (regular price: € 400,-, excl. VAT).
BNO members: € 250,- (excl. VAT).
Non-members: € 320,- (excl. VAT).
These amounts include lunch, drinks and a copy of the publication Products that Last.

Contribution to study costs

Workers in the cultural and creative sectors can apply for a contribution through Werktuig PPO to co-finance their professional development. PPO is open to salaried and self-employed workers.

The grant can also be used for different parts of our education program and therefore also for this training!

Sign up

Registration for this training is via CIRCO. You will receive the invoice via the BNO.

The maximum number of participants is 15.