How do we convince consumers to use rather than own products?

This is what Rijkswaterstaat and Partners for Innovation organized a webinar on July 8, 2020. What makes one product-as-a-service a resounding success, while another does not catch on with the general public? In this webinar, we speak with a scientific expert on consumer acceptance of circular products about what elements are important in designing a product and its service. In addition, entrepreneurs Swapfiets, Gerrard Street and Homie will speak about the success factors and lessons learned from their product-as-a-service.

Watch the webinar at the link below.

Watch the webinar You go to a Dutch version

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Rijkswaterstaat

Rijkswaterstaat's Circular Economy and Waste Department is the knowledge center on circular economy and waste. Our ambition is to close the cycles of raw materials and thus bring a circular economy closer. Together with its partners in the supply chain, Rijkswaterstaat is working to close material and product chains by carrying out projects on circular design, sustainable procurement and the recycling of chains such as plastic and textiles.

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Agenda

Regular events are organised around various circular design themes

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