CIRCONNECT Kickstart Workshop on Circular Packaging

On February 16, 2023, CIRCONNECT organized the Kickstart Workshop on Circular Packaging. In an online session, designers were able to get an accessible introduction to the basics of circular packaging. CIRCONNECT partners CIRCO, the Hogeschool van Amsterdam (HvA) and the Kennisinstituut Duurzaam Verpakken (KIDV) took participants into the world of circular packaging.

The Kickstart Workshop featured the following topics and speakers:

  • Rethink in packaging design
    Alex Hanhues - Lecturer and researcher at the Lectorate for Circular Design and Entrepreneurship, Hogeschool van Amsterdam

    Alex demonstrated the Rethink Tool and shared telling examples of successful applications of the Rethink strategy.

  • R-Strategies
    Caitlin Ouwehand - Packaging expert at the Sustainable Packaging Knowledge Institute

    Caitlin explained the key R strategies for packaging: Rethink, Resource, Reduce, Reuse, Recycle, Recover.

  • Practical examples of chain cooperation
    Ingeborg Gort - Sector Expert Plastics & Consumer Goods, CIRCO

    Ingeborg shared examples of chain collaborations created in CIRCO Tracks for ornamental packaging, construction films and medical disposables.


Looking back and deepening

On the CIRCO website you can find a comprehensive review of the Kickstart Workshop on Circular Packaging. The workshop referred to the following tools, publications and videos:

Would you like to take a digital seat yourself and be introduced to the world of circular design? CIRCONNECT regularly organizes Kickstart Workshops. Keep an eye on our calendar for our events. 

Read the retrospective You go to a Dutch version



The circular economy does not arise by itself. CIRCO (a program of TKI-CLICKNL) focuses on getting a new market moving. CIRCO therefore activates - with the support of the government - entrepreneurs and creative professionals to (re)design products, services and business models in order to then do circular business.

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Amsterdam University of Applied Sciences

The Hogeschool van Amsterdam (HvA) is a knowledge institution offering a wide range of higher vocational education. By linking education and practice-oriented research, the HvA contributes to the renewal of professional practice. Circular design at the HvA includes research and education at various HvA faculties.

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Knowledge Institute for Sustainable Packaging (KIDV)

More and more entrepreneurs want sustainable packaging, because they see the importance and the opportunities of a circular economy for packaging materials. That is why the KIDV advises and inspires companies with tailor-made advice. We offer factual knowledge and practical tools, based on applied scientific research, current trends and knowledge of the packaging chain.

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Regular events are organised around various circular design themes

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